Lets Get Personal

9 05 2013

SONY DSCWell here we are heading towards winter already. We certainly can’t complain about the weather down here in the South. We had a cracker Summer.

We have recently appointed a new branch manager in Christchurch – so we welcome Brent Goldsmid into the team. I know many of you will have dealt with Brent previously as he has a huge level of experience within the print industry. I am looking forward to working closely with Brent around the South Island.

Personally I am very keen to get back into the Dunedin market, spending more time with the Otago team ( and my resident princesses) and spending less time traveling.

Short Run Packaging

We have some exciting news on the technology front – we are entering the small packaging sector with the purchase of an igen 4 digital unit with a Stora Enso Gallop finishing unit.
This means that we will be able to produce small runs of high quality packaging combined with variable information. It will be of particular interest to customers wanting personalised Xmas gift boxes, marketers of highly targeted campaigns and businesses looking for short runs of high quality packaging.
Until now, suppliers of small-sized products in small volumes struggled with the cost of packaging. Typically, a high quality, custom-made package would only make economic sense if volumes of well over 10,000 were purchased – well out of the reach (or requirements) of many small businesses. Most businesses opted for ill-fitting, generic blank boxes and simply applied a sticky label to the blank box.

Digital igen press with Stora Enzo packaging finishing - described by one of my favourite customers as "a nice looking kitchen unit"

Digital igen press with Stora Enzo packaging finishing – described by one of my favourite customers as “a nice looking kitchen unit”

Now, with our new equipment, we will be able to offer glossy boxes with embellishments such as blind embossing, UV embossing and metal foiling in volumes well under 10,000. The digital front end means that we can even change images or text throughout the run.
I have just had a look at this machine (it’s up and running – but still it the testing phase) – and can only say it is AMAZING.
We are working on pricing models now – so if you have any projects coming up – give me a call and we can discuss the possibility of applying this new and exciting technology. I have some neat samples available that your local rep will be happy to show you through.

For all of you techie guys – a good example of this solution is explained in the attached video link below.

http://youtu.be/cGPj_oxeNq4

More Inkjet News

We have more good news on continuing investment in technology with the installation of a third FX2800 Inkjet press in Wellington.

This is due to an increased demand in short run publications, variable data and mailing jobs. We have been pleasantly surprised with how designers have responded to the new inkjet technology and have some stunning examples of what can be achieved with good design.

I myself have the creative skill of a doorknob – so can really appreciate what a difference a good designer can make to that special printed piece. Please let me know of you want to have a look at some of the samples we have of the latest inkjet designs.

I am hoping that it won’t be too long before we see this technology on the mainland.

Plastic Fantastic

Our other new piece of kit (introduced in my post “Summer Sun” last November) is proving to be very popular for non absorbent (plastic) print jobs that were previously the domain of screen printers.

Plastic Labels, shelf wobblers, menus etc produced on the Genius waterless press

Plastic Labels, shelf wobblers, menus etc produced on the Genius waterless press

The KBA Genius Press offers the ability to print on PVC, polythene, and vinyl stocks. It uses a process known as “waterless offset” to print on non absorbent materials………. that basically means we can consider things other that paper for labels, menus and various other high quality and special pieces. The lack of water in the process also means that an extremely sharp image is achieved.

The Genius is also able to apply an extremely durable gloss UV coating that is an economic and fast substitute for gloss lamination. It doesn’t stop there – this kit just keeps giving. The Geniusis versatile enough to apply latex coatings to produce “scratchies” for scratch and win type products. Scratchies were previously very tricky to produce but can now be considered for smaller, quality campaigns and promotions through the Genius

I have some neat examples to share – so give me a call if you would like to check them out for that different or classy approach to your campaign or promotion.

Congrats

Congratulations to Forsyth Barr in maintaining a spot on the “Whats Hot” app list. Forsyth Barr released a finance app late last year to provide a tool that facilitates charts on ASX and NZX securities,  tracking of currencies and commodities, ASX stock research and even Forsyth Barr insights; all in one place on your iPhone/iPad (Android coming soon) .

This five-star rated app could be just what you need on the forthcoming  cold winter nights.

Download the app and check it out by clicking on the link below.

https://itunes.apple.com/nz/app/forsyth-barr-investment-insights/id582067715?mt=8&ign-mpt=uo%3D4

Well that was a fairly blatant sales blog this time – but we have so much new and exciting products to share – I just really couldn’t help myself.

I hope to catch up with you all over the winter season and look forward to providing some great solutions for you. All of this technology is very new to New Zealand (and some of it new world-wide) so we are on the lookout for new applications and ideas to challenge the capabilities of our new machines and solutions.

Take care and as usual – contact me any time for a catch up.


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One response

24 05 2013
Moises

Very good write-up. I certainly appreciate this website.
Stick with it!

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