Well we are over the long winter (here’s hoping) and its only a few weeks before its summer again. Although there are times in the Deep South that are still reminding us of winter.
It’s officially summer next month and, as I am writing this blog, there are hail stones battering against the window. Good old Dunners.
I thought, with all the extra outdoor activities beckoning and people starting to move around a lot more, it would be a great time to talk about logistics. Getting things from A to B.
In many cases timely delivery of printed material is just as important – or even more important – than the printing of the job itself. The impact of the digital media age has meant that print material is needed in extra short time frames (when compared to expectations of just a few years ago).
Printing has always been subject to deadlines, whether it be a marketing campaign release date or an end-of-month billing run – however the lead times we were given when I started in the industry (during the 1980’s) are nothing like what are given today.
Way back in the days of fixed close and ship schedules, printers were able to maximise profits by scheduling jobs, with similar specifications, to be run concurrently. This meant less press changes, paper changes and finishing machine change-overs for the manufacturer. This was great for the manufacturer’s productivity and profits, however, customers often needed to ensure many weeks “lead time” were given to the printers. Of course you could always pay a premium for a fast delivery – did I hear someone laugh.
As technology improved the speed of machine make ready and the level of production capacity has increased exponentially – the customer can now expect to receive their job whenever they need it (hence the all-encompassing term “print on demand”).
The challenge for the print industry has been, therefore, to respond positively to the need for “print on demand”.
In the late 90’s and early noughties Wickliffe’s response to this challenge was to increase capacity and capability in production. Wickliffe increased press power by purchasing new and varied printing presses which allowed us to reduce lead times and print jobs faster.
Secondly, Wickliffe got directly involved with the post production or delivery stage of the supply chain. Wickliffe invested in warehousing and logistics services to deliver printing faster and also handle speedy distributions and deliveries to multiple sites.
The need to offer logistics solutions led to Wickliffe purchasing Stocklink, a specialist 3rd party logistics operation in 2002. Many corporates and Government agencies found that the ability to combine print and logistics components, especially in major projects, provided huge cost savings. Good (current) examples of this are the NZ Census, local body and general elections.
Wickliffe also developed an on-line ordering tool (ECOS) that provides real-time access to printed stock, apparel and anything else our customers wanted to store and distribute from Stocklink.
Stocklink has continued to develop our 3rd party logistics offering and is now one of the fastest growing and most profitable divisions of the group. Some of the logistics and supply chain services are as follows.
- Distribution project management
- Multi site national storage
- Pick, Pack and distribute
- Web-based ordering portals (set up and management)
- Loyalty scheme set up and management
- Re-branding projects/ product launches
- Trade Shows
- Hard copy Records Storage
Interestingly, much of Stocklink’s growth is coming from non print areas such as apparel/ fashion, retail goods, wholesale goods, records management, electronic parts etc.
Today, these logistics tools and services are available to any customer, providing next day delivery into any region in New Zealand.
If you are looking for storage of products, some smart solutions for distributing your product, or just need to consolidate your supply chain – let me know and we an discuss how Stocklink can make your life easier.
We are excited to welcome Print Counsel as the latest member of the Kalamazoo group .
Print Counsel is an Auckland based print firm specialising in specialty and niche printing products. This brings some interesting new abilities into the group: primarily through the abilities of the Print Counsel’s KBA Genius 52UV printing press.
This is a unique piece of kit that uses a waterless offset process to print on thick and non absorbent stocks. It is also extremely quick to set up and has a very low levels of waste. It can take only 10 sheets to get to the sellable product – saving waste and time cost.
So the Genius is ideal for printing small to medium run packaging in boards or plastics up to 0.8mm thick. Other prime uses are plastic type cards, menus, labels and pot plant tags, shelf wobblers and so on.
The Genius allows us to offer offset quality to pieces that were considered only viable for screen printing in the past. We have some neat sample that we can share showing plastic, 3D and lenticular (image moves when you move the piece) – so ask your account manager to show off what this amazing machine could provide for that “special” printing piece you have been looking for.
For all of you who enjoy the technical details – check out the following video to see what this amazing machine can do.
Well here’s hoping you all enjoy getting into the good weather and I hope to catch up prior to Xmas.
Meanwhile – if you have any questions or comments – please feel free to contact me or leave a comment on the blog.
Great article, Paul – I love it… not that I’m biased or anything 😉